Blending the notions of heritage in terms of jewelry as an age old tradition, and modernity through a tunnel focus on the modern woman and celebrating her, House Of Quadri is one of the few names in the arena of lab grown diamond jewelry in India.

Fixating on this unique vision and the brand's key audience, we worked with HOQ in crafting a strong identity that brings the values of empowerment, independence and self love to the forefront. While the sans serif type face used in the word mark symbolizes modernity, the name derives its inspiration from the notion of timelessness associated with the word house, and the Quadri stands for our interpretation of the Queen of Diamonds in a card suite.