Eatqual campaign has made a huge impact on my life as an advertiser and as a person of this society. I feel immense pleasure and pride to have worked on such a beautiful campaign. Many brainstorming sessions and we tumbled up on making burgers easy for the specially-abled people. We then started the R & D processes of what problems do these people face when they are eating a burger after many trials and errors we finally managed to come up with a game-changer packaging that made eating a burger for people easy and less fussy. Later after a year, The campaign finally was live on the special occasion of International Day of Persons with Disabilities and hence made eating burgers a fun activity for specially-abled people.